At 1st Alliance Mortgage, LLC, your privacy is important to us. We are committed to protecting your personal information and using it responsibly. This Privacy Policy explains how we collect, use, share, and safeguard your information when you interact with our website and related services (“Service”).
By using our website or submitting information to us, you agree to the terms outlined in this Privacy Policy.
Information We Collect
Personal Information
We may collect personal information that you voluntarily provide to us, including but not limited to:
- Name, mailing address, email address, and phone number
- Date of birth and Social Security number
- Financial details such as income, employment history, assets, and liabilities
- Information related to your mortgage application or inquiry
Usage Information
When you visit our website, we may automatically collect information such as:
- IP address, browser type, and device information
- Pages visited and time spent on our website
- Date, time, and referring website information
- General location data (based on IP address)
This helps us improve our website performance and user experience.
How We Use Your Information
We use your information to:
- Process and evaluate loan applications
- Communicate with you regarding your account or loan process
- Provide customer service and respond to inquiries
- Improve our website, products, and services
- Send important updates or notifications
- Comply with legal and regulatory requirements
We do not sell your personal information to any third party.
SMS Communications
By providing your phone number and opting in, you consent to receive text messages from 1st Alliance Mortgage LLC regarding your account, loan updates, and other service-related notifications.
1. Purpose of SMS Messages
We may send SMS messages to:
- Provide updates about your mortgage application or account.
- Share important service-related notifications.
- Inform you of relevant offers or information related to our services (only if you opt-in).
2. Message Frequency
The number of messages may vary depending on your account activity and preferences.
3. Opt-In Consent
By providing your phone number and agreeing to receive text messages, you are giving express written consent to receive these messages from us.
4. Opt-Out Instructions
You can opt out at any time by:
- Replying STOP to any message you receive from us, or
- Contacting 1st Alliance Mortgage LLC directly at 713-626-5700 or [email protected].
After opting out, you will no longer receive promotional or service-related SMS messages.
5. Message & Data Rates
Message and data rates may apply depending on your mobile carrier and plan.
6. Third-Party Vendors
We may use third-party vendors to send SMS messages on our behalf. All vendors are required to comply with applicable privacy and security regulations.
7. Security Notice
SMS messages are not a fully secure form of communication. Please do not send sensitive personal information, such as Social Security numbers or banking details, via text.
Cookies and Tracking Technologies
We use cookies and similar technologies to improve website functionality, enhance your experience, and analyze how our site is used. Cookies may store preferences and session data.
You can control or disable cookies through your browser settings. However, certain features of our site may not function properly if cookies are disabled.
We may also use analytics tools such as Google Analytics to understand visitor behavior and improve our website.
Information Sharing
We may share your information only as necessary to conduct business or comply with legal obligations, including with:
- Appraisal companies, credit reporting agencies, title companies, and insurance providers
- Investors, mortgage insurance companies, and other parties involved in the loan process
- Regulatory or government agencies as required by law
- Service providers who assist with business operations (e.g., data processing, communications, website management)
All service providers are required to maintain confidentiality and use your information only for authorized purposes.
Data Retention
We retain personal information for as long as necessary to fulfill the purposes described in this policy, comply with applicable laws, resolve disputes, and maintain accurate business records.
Security of Your Information
We use administrative, technical, and physical safeguards to protect your personal and financial information. While we strive to maintain a high standard of security, no method of online transmission or electronic storage is completely secure.
Your Privacy Choices
You may contact us at any time to:
- Update or correct your personal information
- Request that we delete your information (where legally permissible)
- Opt out of marketing communications
We may retain certain information as required by law or for legitimate business purposes.
Third-Party Services and Links
Our website may include links to third-party websites or services. We are not responsible for the privacy practices or content of those third parties. We encourage you to review their privacy policies before providing any personal information.
Children’s Privacy
Our services are not intended for individuals under 18 years of age. We do not knowingly collect personal information from minors. If we become aware that we have inadvertently received such information, we will delete it promptly.
Changes to This Policy
We may update this Privacy Policy periodically. Any changes will be posted on this page with the updated “Last Updated” date. Your continued use of our website or services after updates are posted constitutes your acceptance of the revised policy.
What does 1st Alliance Mortgage LLC do with your personal information?
